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アイテム
Marketing Strategy of Small Businesses in Japan : with Special Focus on Manufacturers of Industrial Goods
http://hdl.handle.net/11178/5970
http://hdl.handle.net/11178/5970d40cd613-50b5-4272-898e-1e53206409ff
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
KJ00003436360.pdf
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| アイテムタイプ | 共通(1) | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 公開日 | 2017-12-20 | |||||||||||
| タイトル | ||||||||||||
| タイトル | Marketing Strategy of Small Businesses in Japan : with Special Focus on Manufacturers of Industrial Goods | |||||||||||
| 言語 | en | |||||||||||
| 作成者 |
Yamamoto, Hisayoshi
× Yamamoto, Hisayoshi
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| アクセス権 | ||||||||||||
| アクセス権 | open access | |||||||||||
| アクセス権URI | http://purl.org/coar/access_right/c_abf2 | |||||||||||
| 内容記述 | ||||||||||||
| 内容記述タイプ | Abstract | |||||||||||
| 内容記述 | This paper presents the secrets of successful marketing strategies of small businesses holding top market shares especially in the areas of manufacturing industrial goods. To analyze and find out the secretes, special strategic models are constructed and utilized for abovementioned 100 small manufacturers, which deserve to be called "Vital Smalls". As a result, characteristics of their business mottoes, their source of overwhelming competitive advantage, and the characteristics of their growth strategy have been clarified. | |||||||||||
| 言語 | en | |||||||||||
| 出版者 | ||||||||||||
| 出版者 | 九州産業大学商学会 | |||||||||||
| 言語 | ja | |||||||||||
| 言語 | ||||||||||||
| 言語 | eng | |||||||||||
| 資源タイプ | ||||||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||||||
| 資源タイプ | departmental bulletin paper | |||||||||||
| 出版タイプ | ||||||||||||
| 出版タイプ | VoR | |||||||||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||||||||
| 収録物識別子 | ||||||||||||
| 収録物識別子タイプ | NCID | |||||||||||
| 収録物識別子 | AN00054277 | |||||||||||
| 書誌情報 |
ja : 九州産業大学商經論叢 巻 43, 号 3・4, p. 49-63, 発行日 2003-03-25 |
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