WEKO3
アイテム
グリーン・コミュニティ・マーケティング
http://hdl.handle.net/11178/5964
http://hdl.handle.net/11178/59646bd402c3-b4a5-407b-9981-816cf84c667d
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
KJ00000743849.pdf
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| アイテムタイプ | 共通(1) | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 公開日 | 2017-12-20 | |||||||||||
| タイトル | ||||||||||||
| タイトル | グリーン・コミュニティ・マーケティング | |||||||||||
| 言語 | ja | |||||||||||
| タイトル | ||||||||||||
| タイトル | Green Community Marketing | |||||||||||
| 言語 | en | |||||||||||
| 作成者 |
齋藤, 實男
× 齋藤, 實男
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| アクセス権 | ||||||||||||
| アクセス権 | open access | |||||||||||
| アクセス権URI | http://purl.org/coar/access_right/c_abf2 | |||||||||||
| 内容記述 | ||||||||||||
| 内容記述タイプ | Abstract | |||||||||||
| 内容記述 | Why has relationship marketing and solution marketing with C (consumers) been doing aggressively with a sense of purpose by many B (businesses) and A (administratons)? Do you think that the relationship marketing has built up virtual community through internet working? Because C (consumers) have been looking for 1. A new community, 2, Information & participation, and 3. Green & Safety. This paper makes those questions and answers clear with our consciousness firstly to ask how to construct the circulation-oriented green community between B and C by B's green community marketing and C's green prosumerism (cf. Toffler A. 'prosumer'=producer + consumer) C's activity to take part in B's production and distribution process beyond C's one way (C⇒B) green consumerism 4R (Refuse, Reuse, Reduce and Recycle) activity, two way interactive B⇔C, 4Co (Coexist/Community: Contents/Conception・Costing/Count・Course/Corridor・Communication/Contact) evoluted from oneway B⇒C, 4P (Product/Price/Place/Promotion) and green prosumerism supported by A. This 4Co community Marketing has a relationship with the three conditions of community, 'Social interaction, locality and Common tie.' And the Common tie is related with 3 community feeling, 'we-feeling, role-feeling and dependency-feeling' presented by MacIver R.M. And secondly to ask how to evolve the community relationship from the one between 'Administration⇔Business⇔Consumer' to it between 'Agent⇔Building supporter⇔Creator.' Everybody's Business to build up green community is the one which should be organized by him/her-self in the broken community. Here we go. | |||||||||||
| 言語 | en | |||||||||||
| 出版者 | ||||||||||||
| 出版者 | 九州産業大学商学会 | |||||||||||
| 言語 | ja | |||||||||||
| 言語 | ||||||||||||
| 言語 | jpn | |||||||||||
| 資源タイプ | ||||||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||||||
| 資源タイプ | departmental bulletin paper | |||||||||||
| 出版タイプ | ||||||||||||
| 出版タイプ | VoR | |||||||||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||||||||
| 収録物識別子 | ||||||||||||
| 収録物識別子タイプ | NCID | |||||||||||
| 収録物識別子 | AN00054277 | |||||||||||
| 書誌情報 |
ja : 九州産業大学商經論叢 巻 43, 号 1・2, p. 17-91, 発行日 2002-11-29 |
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